Sculpture Biennale
Association of Ein Hod
Amuta - a non profit organization - 100 % tax deductible.
About the Sculpture Biennale Association
-
The Sculpture Biennale, Ein Hod, established in 1989, aims to promote
the outdoor exhibition of contemporary sculpture by Israeli and foreign
artists.
We received the official status of Amuta (non profit organization)
in 1993.
We held four exhibitions from 1990 until 1997. The first exhibition
took place in 1990, the second in 1992. Two more exhibitions followed
in 1994 and 1997.
" The Sculpture Biennale Association is a non-profit organization,
supported by the Ministry of Education, foreign embassies in Israel
and by private sponsors.
About the Exhibitions -
30 - 45 sculptors participated in each
Biennale. In addition to the Israeli sculptors, we invite artists
from all over the world to come and exhibit their works.
Each exhibition has a different curator, who chooses the exhibition's
main subject and in accordance, the artists who will participate.
The Exhibition is held at the same location every two years. The works
of art are exhibited among ancient olive trees 600 years old, in a
wonderful natural setting below the Ein Hod Artists' village.
A high quality catalogue accompanies the exhibition.
The exhibition is open to the public, with no admission fee, for a
period of two months.
The Sculpture Biennale Association project
has both artistic and educational aims. Due to the devotion of the
Amuta members this project is the major event in this field in Israel
today. Operating with the best curators and the best artists, this
unique project has achieved success, despite financial difficulties
and the problems posed by exhibiting in an open space.
Our principal goal is to be a regular stage for contemporary sculpture
by Israeli and foreign artists, and in doing it outdoors, bringing
Art to a wider range of spectators - those who usually do not visit
museums and galleries. During the four exhibitions there were more
than 300,000 visitors, including school children, students, tourists
and organized groups of various kinds. We see this as an encouraging
sign -- that our goal is at hand, that Art can reach everybody if
we create the right environment. We believe that Art, as an international
language, must lead the way and be the model for understanding and
mixing of countries and cultures.
Details of how the project operates -
One year before the opening:
The budget is decided upon by the committee, taking into consideration
the theme of the exhibition, annual growth and the knowledge gained
from the experience of previous years.
A curator is appointed by the committee of the Biennale
Applications are submitted for financial support from various sources,
including public institutions and private sponsors.
Nine to six months before the opening:
The curator selects the works to be shown at the Biennale.
Catalogue editing is begun.
Three months before the opening:
The professional team starts to work on site.
Public relations and marketing campaign are begun.
One month before opening:
Sculptures are placed in their final location and as are photographed
on site for the exhibition catalogue.
Points to evaluate success -
Desire to participate in the Biennale
by artists from Israel and abroad is great, much more than the actual
exhibition capacity.
During the four Biennales, more than 300,000 people visited the exhibits.
The high quality of the Biennale's catalogues has turned these artistically
produced publications into reference books for contemporary sculpture
in Israel. Although printed in large numbers, all the editions have
been sold out.
The success of the Biennale has been echoed in the media. The event
has received wide coverage in all media fields, both in the country
and abroad.
Goals -
The goals of the project are long term
and derive from the original conception that gave birth to the first
Biennale:
To create a stage for modern Israeli and international sculpture.
To provide the opportunity for as wide a public as possible to meet
with art. The works are presented in an open space, in a beautiful,
natural setting (as opposed to a museum or gallery), admission is
free -- all this making it extremely attractive to the public, and
thus conducive to promoting and educating towards a new art consciousness
in Israeli culture.
To offer organized instruction to kindergartens, schools and colleges
-- on the grounds of the exhibition -- and by doing so, to encourage
awareness and involvement in Israeli art.
Sponsorship -
A. Exclusive sponsorship $ 250,000 (US).
The exclusive sponsor will be the only commercial company to be advertised
and mentioned in the Biennale's catalogue, receive PR coverage in
the media, newspaper advertising, and the company's logo on all of
the Biennale's printed publications, ie. postcards etc. Also, the
Biennale's organizers will allow the company to display samples of
it's commercial goods, on the exhibition's premises, to the public
attending the exhibition.
B. Partial sponsorship $ 50,000 (US).
A partial sponsorship will allow the company to have an add in the
catalogue (along with other adds), the logo on some of the Biennale's
publications and a limited amount of newspaper advertising. Different
advertising combinations are possible - according to the amount discussed.
Amuta (non profit organization) # 58-022-830-2
Date established: August 12, 1993
Chairman and Director: Roni Ben Zvi
Principal Board Members: Amir Peleg, Eli Ben Zvi, Dana Dror
Please contact Dan Ben-Arye for ferther
information by E-mail.
